Twitter – biggest growth area is over 45’s
People often think of social media as being primarily a young person’s activity, but social media covers a wide spectrum of sites, and whilst facebook may still be the forum of choice for more young people, surprisingly it seems that the over 45’s have taken to twitter in a big way. Perhaps this is because is is so user friendly and fast.
Research published on a Reuters blog has found that :-
- 45-54 year olds are over 35% more likely than average to visit Twitter
- the number of unique visitors to twitter is up by a staggering 1,000% in the last year
- Twitter is becoming increasingly popular with retired people. Just over 5% of twitter users in the US are over 65.